Displaying items by tag: marketing

Europe/India: Finland-based Betolar has secured EU-wide and Indian patents for a new waste-based alternative concrete produced without cement and capable of storing energy. Betolar said that the material, which is already patented in Finland, is especially suited for use in renewable energy infrastructure, where it can provide a storage solution for dealing with short-term peaks. Chief commercial officer Ville Voipio said that the company will now seek to establish a partnership for commercialisation of its new alternative building material.

Betolar produces and markets the Geoprime additive used to produce cement-free concrete from supplementary cementitious materials, including ground granulated blast furnace slag (GGBFS), in regions that include India and the EU.

US: Harsco Environmental has launched its new ecoproducts business, the renamed version of its former applied products business. The company said that the name change reflects the division’s capabilities as an end-to-end solutions provider. It added that it will combine value, performance and sustainability with a grounding in innovation. The cement sector is one of seven industries which the company’s applied products division has previously supplied with slag.

Vice president and chief operating officer Russ Mitchell said “Where most see waste, we see unimagined value. Since our inception, Harsco Environmental has been renowned for its vast service offerings and has remained at the front lines for our customers.” He added “As we evolve into an environmental solutions provider, we are committed to increasing our sustainable offerings. Our rebranding to ecoproducts better represents what this product line offers to all stakeholders, the industry and our customers.”

The company has also redesigned its website to ‘enhance the user experience.’