Ireland: Eocem Ireland has introduced new corporate branding following growth in the Ecocem Group across Europe. The rebrand has been timed to tie in with group integration and new product launches. The ground granulated blast furnace slag (GGBS) producer has adopted a new logo with a company tagline – ‘Innovation Powering Sustainability’ – to accentuate the group’s innovation and environmental sustainability. Ecocem says that the rebrand of Ecocem Ireland, which is tied in with a rebrand across the group, is an indication of the revised focus of the group over the coming years.
“It is an exciting time for the Ecocem Group as there are many areas that we are working on with our innovation teams that will bring targeted solutions to customers across Ireland and the UK enabling them to benefit from using increased percentages of GGBS within their market offerings,” said Micheál McKittrick, the Managing Director for Ecocem Ireland.
Ecocem says it is Europe’s largest independent specialist producer of GGBS cement with a capacity of 2.4Mt/yr. Developments in the organisation have seen a growing interaction across its operating regions in Ireland, Holland, France, UK and Sweden, as well as the emergence of new products. Ecocem Ireland is a wholly-owned subsidiary of Ecocem Materials and it operates a slag grinding plant in Dublin Port.
