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Ireland: Eocem Ireland has introduced new corporate branding following growth in the Ecocem Group across Europe. The rebrand has been timed to tie in with group integration and new product launches. The ground granulated blast furnace slag (GGBS) producer has adopted a new logo with a company tagline – ‘Innovation Powering Sustainability’ – to accentuate the group’s innovation and environmental sustainability. Ecocem says that the rebrand of Ecocem Ireland, which is tied in with a rebrand across the group, is an indication of the revised focus of the group over the coming years.

“It is an exciting time for the Ecocem Group as there are many areas that we are working on with our innovation teams that will bring targeted solutions to customers across Ireland and the UK enabling them to benefit from using increased percentages of GGBS within their market offerings,” said Micheál McKittrick, the Managing Director for Ecocem Ireland.

Ecocem says it is Europe’s largest independent specialist producer of GGBS cement with a capacity of 2.4Mt/yr. Developments in the organisation have seen a growing interaction across its operating regions in Ireland, Holland, France, UK and Sweden, as well as the emergence of new products. Ecocem Ireland is a wholly-owned subsidiary of Ecocem Materials and it operates a slag grinding plant in Dublin Port.

Europe: Tata Steel and ThyssenKrupp have signed a Memorandum of Understanding to create a European steel company by merging their flat steel businesses in Europe and including ThyssenKrupp’s steel mill. The proposed 50:50 joint venture will have its headquarters in Amsterdam and will be able to supply around 21Mt/yr of flat steel products.

“The Tata Group and ThyssenKrupp have a strong heritage in the global steel industry and share similar culture and values. This partnership is a momentous occasion for both partners, who will focus on building a strong European steel enterprise. The strategic logic of the proposed joint venture in Europe is based on very strong fundamentals and I am confident that ThyssenKrupp Tata Steel will have a great future,” said N Chandrasekaran, the chairman of Tata Steel.

The merger will create the region’s second largest steel producer after ArcelorMittal. Cost synergies of up to Euro600m/yr are expected through the integration of commercial functions, research and development and other supporting activities. In addition to this, ThyssenKrupp Tata Steel would seek to improve capacity utilisation of the network across the three hubs of Ijmuiden in the Netherlands, Duisburg in Germany and Port Talbot in the UK and their related downstream facilities.